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The best super hacks to boost and improve your facebook ads.
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The best super hacks to boost and improve your facebook ads.

Facebook Ads are particularly great for lead generation, remarketing and advertising offers, especially local offers, but will only be effective if they are constructed right. When writing your copy for your Facebook Ads, always think about what brand image you are projecting and keep your copy consistent with your website tone and voice, logo, etc.

Top 5 tips to define your unique selling point for products and services.
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Top 5 tips to define your unique selling point for products and services.

When creating marketing content, your goal will be to sell, or promote a product or a service. So, you need to define your USP, or unique selling point, something you offer that is different or better than your competitors. You don't want to let people know you are just another garden supplies store, you want to tell them that you offer same day delivery, or free seeds with every order.

Why local search engine optimization is crucial to ?
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Why local search engine optimization is crucial to ?

You also need to optimise your content for local search, as this is becoming an ever more important part of any effective SEO strategy. As 43% of all people conducting Google searches are looking for a local brand or service, and 82% of smartphone shoppers conduct ‘near me’ searches, it's vital your content is primed for Local search.

What should I learn to master search engine optimization ?
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What should I learn to master search engine optimization ?

SEO is a fundamental part of copywriting, and an essential skill you MUST master, if you want to sell more, or gain more clients. From website meta descriptions to optimising your content so it ranks higher and gets you found, you should be constantly learning about ways to enhance your copy for the search engines, so they will score you highly.