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Setting up your google vs facebook business profile and link building techniques.
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Setting up your google vs facebook business profile and link building techniques.

Once you’ve set up your Google My Business profile, you need to flesh it out, by telling potential customers all about your brand, and what you do. If you have a business with a physical location, make sure you mention your opening hours and include images and video content that show off your brand and your location on your profile. Facebook is another key site you need to be on in a business capacity, and you can snag a handy backlink here too, through your Facebook Business Profile.

Link building services: the good vs the bad ?
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Link building services: the good vs the bad ?

If you’re on a budget, then we will give you a ton of great ideas you can use to build links for free but what about if you have a little money to invest and you’d like some extra help. Should you use a link building service or not? If so, what kind? There are a number of businesses out there that promote themselves as link-building services, but the truth is many of them won’t do anything to help you get the kind of backlinks you want.

The master key to scoring seo links google ranks highly ?
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The master key to scoring seo links google ranks highly ?

Content is the secret key to scoring awesome links but it’s no good simply pumping out mediocre content or publishing the sort of content that won’t boost your SEO. Just as your anchor text should clue people in as to what the page you’re linking to is about, so should the text that’s around your link.

What’s a hyperlink made of and how to get links google loves.
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What’s a hyperlink made of and how to get links google loves.

To comprehend properly how links work and how search engines read them, you first need to understand all the different parts of a hyperlink - and what function they play. Your focus should be on acquiring links that will have a positive impact on your Google rank, and often the best kinds of links are the ones you never even asked for.

What is link building ?
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What is link building ?

The No 1 goal of link building is to boost your search engine visibility by getting links to your website on as many high-quality sites as possible. There are numerous strategies you can use to achieve this, from the simple to the complex, including Content Marketing, Blogger Outreach, Resource Page linking, and PR.

Tips for optimising your google my business profile in local search engine optimization (seo).
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Tips for optimising your google my business profile in local search engine optimization (seo).

If you’re a local brand, having a Google My Business Profile is not optional if you want to rank highly in local search. According to Moz.com’s Local Search Ranking Factor Study, your Google My Business Profile is number 1 factor when it comes to ranking in Google’s MAP Pack. It’s not enough just to have a listing, every section of your profile should be filled out and you should try to gather as many reviews as you can. 

Does social media make an impact on local search engine optimization (seo) ?
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Does social media make an impact on local search engine optimization (seo) ?

Social signals like shares and follows don’t have a direct impact on your Local search score, but that doesn’t mean you shouldn’t engage, as social media’s still important to local search for a couple of other reasons. Viral social posts that pick up a lot of traction may make more of a direct impact on your local search rank than other posts, though this largely is because when you go viral, you tend to get mentioned quickly on other, local sites.

What is the Google MAP Pack and How to rank well with the Google Map Pack?
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What is the Google MAP Pack and How to rank well with the Google Map Pack?

Google uses the MAP Pack to return results back to you based on your nearness to their location. It displays the location of these results in the form of a map and pulls the top three nearest your location. The MAP Pack is a superb chance to generate tons of calls or website visits, as Google displays a call icon with results if users are on a mobile, or a website icon to desktop or laptop searchers.