Copywriting is the master key to making sales online but even if you learn all the right information, it can be a challenge to put it into practice. Whether you need to create high conversion landing pages, reach out to influencers to get more publicity, or send email marketing that converts - you’ll find our easy-to-follow templates break it all down for you. You’ll see what you need to do - and why - and can tweak our practical samples so they suit your own needs exactly and how to put all the information you’ve learned on copywriting into practice.
Twitter Ads & Posts: Twitter can be great for connecting with a whole new audience you’d normally never be able to reach, but there is so much competition, you can get lost among the noise. Although like all your other marketing, you want to angle your copy to sell, it’s important not to just promote on your timeline but to add value so you build trust with your audience.
The golden rules for Twitter Posts:
- Don’t just promote - add value by sharing content your audience will LOVE
- Ask for engagement - with questions, quizzes, and polls
- Take it further than Twitter - Push people to your mailing list with tempting offers and giveaways
- Use emoji’s to attract attention
- Hashtag all your posts with relevant, popular tags
When it comes to Twitter Ads, to up your chances of making a sale, you should remember these four golden rules.
- Emoji’s help grab attention
- Keep it brief
- Hashtag all your ads
- Have a time limited offer or special bonus to create a reason for people to purchase
Twitter Ad Template
Step 1: ATTENTION GRABBING HEADLINE THAT QUICKLY MAKES IT CLEAR WHAT YOU ARE OFFERING - AND THE BENEFITS, 😊 The Bestselling E-Book that UNLOCKS the Secrets only Marketing INSIDERS know!!! 😊
Step 2: INTRODUCE YOUR TIME LIMITED OFFER ALONG WITH LINK, !!! 1 DAY 50% SALE!!!! GRAB YOUR COPY TODAY @ [INSERT SHORTENED LINK]
STEP 3: MAKE SURE YOU ALWAYS INCLUDE A HQ IMAGE or SHORT PROMO CLIP, [INSERT HIGH QUALITY RELEVANT IMAGE]
Step 4: ALWAYS USE RELEVANT & TRENDING HASHTAGS RELATED TO YOUR NICHE #MARKETINGTIPS #PROMARKETING #MARKETINGGURU
Twitter Post Template to increase engagement/ subscribes:
Step 1: ASK A QUESTION TO PROVOKE ENGAGEMENT, Experienced health issues due to lockdown?
Step 2: ASK FOR ENGAGEMENT, We want to hear about it…tell us in the comments below
Step 3: MAKE IT EASY FOR THEM TO SUBSCRIBE BY OFFERING SOMETHING THEY WANT, PLUS: Visit [INSERT SHORTENED LINK] & win 1 of 100 wellness hampers worth over £300 when you subscribe to our mailing list.
Step 4: DON’T FORGET TO USE NICHE RELEVANT, POPULAR HASHTAGS, #wellness #lockdown2021 #COVID19
YouTube Video Description Template: There are three main things to remember when it comes to writing great YouTube video descriptions that will help your videos show up more in searches.
- Put your most important keywords early on. You Tube’s algorithm places more importance on the keywords you use in the first 2-3 sentences. This is so crucial YouTube even specifically recommends it. Make sure you put your main keyword and all your other important keywords early on in your description.
- Create a description with plenty of detail. Aim for over 200 words and include your primary keyword at least 2-3 times. This helps YouTube better understand what your video is all about. In-depth descriptions with relevant keywords will give a boost to your YouTube search rankings, as you’ll appear more often as a suggested video.
- Optimize your video’s clickthrough rate (CTR). Because only the first 2-3 sentences from your video description appear in YouTube search results, it’s vital you make these as powerful as possible. You also need to make them SEO-friendly, using related keywords that are relevant to your video’s topic. The first 2-3 sentences of your description should be written in a way that encourages people to click through, so start off with the benefits people will get from watching.
Now we’ve covered the three basics of writing a YouTube description, let’s look at how the format works.
Step 1: Create an appealing intro , i.e. : “In this video, I’ll show you how to create compelling sales copy for Facebook Ads. After watching you’ll know what works to convert browsers into buyers PLUS you’ll understand the 3 things you need to avoid if you want to sell online. “
Step 2: Create a detailed description, I.e.: “So, here’s what we’ll be looking at in this video:
How to write attention grabbing headlines - that are highly relevant to your target customer
How to perform keyword research so you use the right power phrases in your Ad copy
How to create the PERFECT Facebook Ad for e-commerce - this one REALLY works
Learn how to seal the deal by crafting a Call-to-Action potential customers can’t refuse
Etc…
Etc…
After you’ve finished watching, you’ll be ready to go and start creating copy for your very 1st Facebook Ad.”
Step 3: Create a potent Call to Action, i.e.: “Don’t forget to Like this video and SUBSCRIBE for regular copywriting tips that will win you more sales!
INCLUDE YOUR WEBSITE & SOCIAL MEDIA URLS
Remember to follow me on Twitter [INSERT LINK] and Facebook [INSERT LINK] for weekly tips and notifications of my latest videos.”
Instagram Post / Ad Template: Instagram is all about engagement and even Ads should be created with this in mind. Short clips work well, as it’s a highly visual platform, but choosing great graphics that are niche relevant will always stand you in good stead. Remember you can’t include live links in Instagram posts. You CAN include links in your Insta Ads though, and you should always do this to direct people to your website or e-commerce page. When it comes to ads - they can look cleaner if you don’t use hashtags, though if you’re running a competition or special campaign you may want to. You should always include them in your posts, as they will really help to expand your post’s reach.
Here’s some Instagram Tips for posts:
- Emoji’s, exclamation points and numbers grab attention
- Keep it brief - don’t waffle on too much
- Always include hashtags
- Use high quality visuals or a short clip
- Ask for engagement
- Add value - either by providing great content or by offering them something they want
Sample Instagram Post to max engagement
Step 1: GRAB ATTENTION WITH EMOJI’S AND AN AMUSING OR PROVOCATIVE HEADLINE, 😊 What’s the WORST thing that’s happened to you in public?😊 , Ever discovered your skirt’s still tucked in when you’re walking down the high street, or realised your flies are open at a meal with your girlfriend’s mum and dad?, CRINGE!!!
Step 2: ASK FOR ENGAGEMENT, Do you have an embarrassing story to share? Tell us your MOST CRINGEWORTHY mishaps below and we’ll feature the best (worst) on our blog.
Step 3: ASK FOR THE ACTION, Plus, share this post and we’ll enter you into a competition to win one of our handmade vegan leather journals. Use it to jot down all your embarrassing moments (or for anything else you like).
Step 4: INCLUDE RELEVANT TRENDING HASHTAGS
Step 5: USE AN AMAZING IMAGE OR PUNCHY SHORT CLIP
Sample Instagram Ad
Step 1: HEADLINE THAT USES SOCIAL PROOF OR DATA, The most common dating mistake 50% of 18–24-year-olds make…
Step 2: INTRODUCE YOUR OFFER IN A QUIRKY WAY, Our app Lovehearts is all about the good feels but we know disaster can often mar a budding romance.
Step 3: ASK FOR THE ACTION, Just check out the dating disaster stories in our clip - have you made any of these mistakes?
Step 4: INTRODUCE AN OFFER, Let us know and you could win a free 6-month subscription to our platform. Or sign up at [INCLUDE LINK] & get 50% off your membership for 1 year, for the next 24 hours only.
Step 5: [INCLUDE YOUR CLIP]
Publicity & Outreach
Press Release: Press releases can be an excellent way of reaching out to journalists who can get your brand or product more exposure. It’s important that your Press Release looks professional and isn’t boring, and you also need to ensure you get all the important information high up in the copy. There is a standard format most press releases follow, and it’s best to stick to this to max your chances of success. Let’s look at the make-up of a good press release:
INFO THAT ALWAYS NEEDS TO BE AT THE START OF YOUR PRESS RELEASE:
FOR IMMEDIATE RELEASE
Date: [03/14/2021]
Contact: [YOUR EMAIL AND/OR PHONE NUMBER]
HEADLINE:
COVID hit Start Ups can now get heard AND save cash with expert advice
SUB HEADER:
Innovative strategies from major marketing guru to pandemic proof your brand
PLACE I.E: London, England
Step 1: FIRST GET THE MOST RELEVANT AND EXCITING NEWS UP FRONT: Marketing king Woof Wooferson is publishing his first book, How to Market Your Start up on a Budget. Geared towards start-ups on a shoestring, the book offers workable tips that readers can put into practice immediately.
Step 2: THEN ADD AN ENTICING QUOTE: “I wrote this book for businesses without huge budgets and unlimited funds” said author, Woof Wooferson. “Many brands struggle to keep up with the almost unlimited drain on their cash conventional marketing methods seem to require,” Wooferson added.
Step 3: ENTER A LITTLE ABOUT THE PRODUCT: Having studied marketing at Wooferson College, Wooferson then went to work for the Richie Rich Company, as lead sales agent, for 10 years. After branching out as an online marketing guru he established his successful blog, which currently has over 10,000 readers, he decided to publish.
Step 4: ADD ANOTHER QUOTE: “I didn’t want to put a book out initially, but then I realised I had a whole marketing strategy that could really help people - and it couldn’t be condensed into a blog post,” Wooferson said.
Step 5: ADD THE LAUNCH DATE AND ANY EXTRA BONUSES: The book will launch May 14th on the IndieAuthor platform and readers who pre-order will be in with a chance of winning a slew of unique perks, including marketing templates, free website hosting, and a one-to-one advice session with Wooferson. “Everyone who pre-orders will also receive a free bonus e-book on how to use Facebook posts to market your brand,” Wooferson said. “Don’t get me wrong I’m a big fan of Facebook Ads but when you’re strapped for cash, it’s also handy to be able to know how to market for free.”
Step 6: ADD ORDER INFO AND CONTACT DETAILS: To pre-order How to Market your start up on a shoestring, visit Wooferson’s page on IndieAuthor here. Readers can also follow Wooferson’s blog at [website] or follow him on Twitter at @gowooferson.
Influencer outreach template: The most popular social media influencers wield a huge amount of clout and if you get your product mentioned or endorsed by them, you’ll likely see a noticeable uptick in interest. By reaching out to influencers in your niche, you can pick up a useful dose of publicity for free, so it’s worth taking some time to create a thoughtful and polite enquiry. Many successful influencers with large followings attract 100’s of inbox enquiries a day, and many of the queries they receive don’t get responded to. By following our template, you can get ahead of the rest, so you can maximise the chance your influencer of choice will say yes to your request.
Here’s the format:
Hi [INSERT THEIR NAME],
Step 1: FRIENDLY AND COMPLIMENTARY INTRODUCTION: I’m [YOUR NAME] from [YOUR BLOG OR BRAND], just reaching out to say I love what you’re doing with [THEIR BLOG NAME] and I’m really enjoying your healthy lifestyle posts.
Step 2: PITCH YOUR REQUEST, HIGHLIGHT THE RELEVANCE TO THEM, AND OFFER SOMETHING OF VALUE I.E A FREEBIE: As you’re a successful health and wellbeing blogger, I wanted to reach out to let you know my start-up has created a [INSERT PRODUCT DETAILS i.e Vegan Low calorie chocolate bar that also lowers cholesterol]. I wondered if you’d like to receive a box of bars to try, and if you like them, would you consider letting your readers know all about the snacks, as they might be interested in trying them too?
[OPTIONAL] OFFER SOMETHING DIFFERENT OF VALUE I.E. MORE EXPOSURE FOR THEM: I’d also love to feature some of your listicle posts on our company blog, as I think you really have something special, and our followers could benefit from your wellness advice. Would this be okay with you? If so, send me some pieces you’d prefer to be featured and I’ll post them on the blog.
Step 3: SHORT AND FRIENDLY CALL TO ACTION: Let me know if you’d like to receive some bars, and the best postal address to send to, and I’ll get a box sent out to you in the post. Looking forward to hearing from you, keep up the great work,
[YOUR NAME]x1
Backlink outreach templates: Getting good backlinks from trusted sources makes a massive difference to your Google Ranking, as Google attributes your site with much more authority. With backlinks it’s all about quality over quantity - which is great because it means you don’t need to spend all your time trying to get 1000’s of links. Targeting high trust sites in your niche will do way more for your website than sending out 100’s of emails, hoping to land a link anywhere. It won’t help you much in Google’s eyes if your health-related link appears on a page dedicated to literature - you’ll do better if you focus your efforts on popular sites in your sector. Acquiring just one relevant backlink from a high trust site that Google rates will do more for your ranking than getting a million lesser links. You might be wondering how you can get these good links, but it’s not impossible. Often all you need do is ask in the right way.
BACKLINK OUTREACH TEMPLATE TYPE 1: Let’s look at the components of one type of successful backlink request. You can customise the parts in brackets to better suit your own needs.
Hi [INSERT THEIR NAME],
Step 1: FRIENDLY INTRODUCTION THAT QUICKLY TELLS THEM THE RELEVANCE: I’m [YOUR NAME], a marketer and blogger from [YOUR SITE OR BLOG] and I’m getting in touch to let you know I’ve just published a piece that mentions your [INSERT PRODUCT DETAILS].
Step 2: UNDERSCORE WHY THEY SHOULD SHARE YOUR PIECE AND COMPLIMENT THEM: I know you have a [health interested] following, so I wondered if you’d like to link my piece on your [INSERT NAME OF RELEVANT PAGE WHERE THEY COULD LINK TO YOUR PIECE]? I mentioned your product because [I was impressed by its fat reducing benefits, and because it’s cost-effective and affordable to most people.]
Step 3: GIVE A FEW BRIEF DETAILS ABOUT THE PIECE: The article is [a list type post that gives some helpful hints on how to trim fat and cut the cholesterol.] Here’s the link if you wanted to share it [INSERT LINK TO YOUR POST]
Step 4: SHOW RECIPROCITY BY OFFERING THEM A LINK TOO: I’d love to reciprocate by linking to your site on my [INSERT WHERE YOU WOULD LINK TO THEM i.e great brands page], and wanted to ask, is there a particular post or page you’d like to promote? If so, just send me the link and the link text you’d like displayed, and I’d be more than happy to share it with my audience.
Take care, and thanks so much for considering my request,
[INSERT YOUR NAME]
[YOUR WEBSITE]
BACKLINK OUTREACH TEMPLATE TYPE 2: Here’s an example of another type of backlink request you could make to a community news type site. This template could also be useful for approaching any site that has a page of resources where they link out to other sites. You can customise the parts in brackets to better suit your own needs.
Step 1: HIGHLIGHT THE RELEVANCE STRAIGHT AWAY
Dear [THEIR NAME],
Hi, I’m [INSERT YOUR NAME], from [INSERT YOUR COMPANY], we’re [INSERT WHAT YOU DO WITH THE FOCUS ON WHAT WILL BE MOST RELEVANT TO THEM I.E. FOR A COMMUNITY NEWS SITE THAT LISTS TRADESPEOPLE YOU’D WANT TO EMPHASISE YOUR LOCATION: We’re leading steel fabricators in the North Wiltshire area.]
Step 2: MAKE YOUR REQUEST POLITELY HIGHLIGHTING WHAT MAKES YOUR SITE OR PAGE RELEVANT AND LINKWORTHY: I’m getting in touch as [I noticed that on your Community Resources page, you have a list of links to local tradespeople], so I wondered if you’d consider linking to our [Services page]? We’ve been serving the [North Wiltshire community for over a decade], and our rates are extremely cost-effective.
Step 3: GIVE THEM THE INFORMATION THEY WILL NEED TO FULFILL YOUR REQUEST: Here’s the link to our page in case you’re willing to link to us: [INSERT LINK]. The link text would be [Stainless Steel Fabricators & Welding.]
Step 4: OFFER SOME VALUE: I’d also love to offer you a link back on our [local sites page] - do you have a preferred page or post you’d like us to link to? If so, just send me the link and link text and I’ll get that put up straight away. If you need any more information, don’t hesitate to reach out to me at [INSERT EMAIL] as I’m always happy to help.
Thanks in advance for considering my request,
[YOUR NAME]
[YOUR BRAND]
Template for getting more social shares: One of the best ways to grow your following is to get your content shared as much as possible, preferably by people who have large, relevant audiences. Building relationships with influencers in your niche on social media can help you create opportunities for shares, but you can also reach out and make a friendly request via email, or social media messaging.
Template to ask for social shares from influencers:
Step 1: EXPLAIN WHY YOU ARE MAKING CONTACT AND THE RELEVANCE TO THEM
Hi,
I’m [YOUR NAME] from [YOUR BLOG/ WEBSITE], I’m a big fan of your work and wanted to let you know [I’ve mentioned one of your marketing tips in my latest piece].
Step 2: ASK FOR A SHARE, INCLUDE YOUR LINK, & TELL THEM A LITTLE MORE ABOUT THE LINK, Here’s the link in case you wanted to share it with your audience: [INSERT LINK] The article is [a round up of the best advice on marketing from top guru’s like yourself], so I thought it might be relevant for your followers.
Step 3: OFFER SOMETHING IN EXCHANGE TOO: I love to bring [quality marketing content] to my followers, so if you’d like to recommend one of your posts, I’d be more than happy to share it with my social media audience. Feel free to send along some links/suggestions and I’ll post them right away.
Step 4: SIGN OFF ON A POSITIVE NOTE
I love what you do, and look forward to enjoying more of your great content,
[YOUR NAME]