Once you’ve set up your Google My Business profile, you need to flesh it out, by telling potential customers all about your brand, and what you do. If you have a business with a physical location, make sure you mention your opening hours and include images and video content that show off your brand and your location on your profile. Facebook is another key site you need to be on in a business capacity, and you can snag a handy backlink here too, through your Facebook Business Profile.