Copywriting is the master key to making sales online but even if you learn all the right information, it can be a challenge to put it into practice. Whether you need to create high conversion landing pages, reach out to influencers to get more publicity, or send email marketing that converts - you’ll find our easy-to-follow templates break it all down for you. You’ll see what you need to do - and why - and can tweak our practical samples so they suit your own needs exactly and how to put all the information you’ve learned on copywriting into practice.
Facebook Ad copy needs to grab attention FAST - and it’s important to get the most important information in first. This is because Facebook truncates everything after the first few lines, meaning people won’t be able to read what comes after, unless they click through to read More. Unlike in many other forms of copy, on Facebook you should use emojis to stand out and punctuate important sentences. Research has found they work very effectively. You should also capitalise words to add extra interest and should include the URL for your offer in the first 1-2 sentences.
Make it clear what you are selling early on - and mention any discounts or special offer high up in your copy. You should also press on an important need or desire your target customers have, to give them an immediate answer to “why they need this.” Ideally, you should also give people an incentive to act fast to purchase in the first 2-3 sentences as well. Here are a couple of sample successful Facebook Ad Templates:
Facebook Ad Template 1:
Step 1: Get all the important stuff up high in the first 2 sentences. Use emojis and exclamation points to grab attention and don’t forget to include your URL, and any discount info too. i.e. 😊ALL STOCK 50% UNTIL END OF APRIL! 😊 Hurry over to www.brilliantdeals.com and grab your HALF PRICE bargain. QUOTE APRILFREE & GET FREE DELIVERY TOO!!
Step 2: Include an image or video of your product. Make this as high quality as possible and ensure it relates to your ad copy. Your image needs to have appeal to your target customer.
Step 3: Include your pitch and any info you want potential customers to know. This copy will only be visible to mobile browsers when they click to read more. You can use it to put more product details and social proof like customer reviews or testimonials. i.e.: Buy ANYTHING from our store from now until end of April and get 50% off EVERYTHING we have in stock!!!
Check out our high-quality clothing for men, women, and children, or snag a deal in our super electronic sale. Remember you get FREE DELIVERY too - just quote code APRILFREE at checkout. 😊 Read our customer reviews on Shopsite.com and see why we consistently get FIVE STARS for customer service and quality. 😊 We also offer free, no quibble returns - making your bargain risk free - so come on over and start shopping in our STOREWIDE APRIL SALE!!
Facebook Ad Template 2:
Step 1: LEAD IN STRONG & INCLUDE ALL ESSENTIAL INFO i.e.: Struggling to develop abs you can actually see? Tired of slogging in the gym only to see no results? Our EXTRA STRENGTH muscle gain formula is HALF PRICE at www.maxyourbulk.com !!!
Step 2: INCLUDE A HIGH-QUALITY IMAGE
Step 3: TEASE BY OUTLINING THE BENEFITS. MENTION SOCIAL PROOF, IF YOU HAVE IT, AND DATA THAT SUPPORTS YOUR PRODUCT’S PERFORMANCE. i.e.:mNow you can rev up your workouts with our potent muscle gain formula. 10,000 satisfied customers say our HIGH STRENGTH formula helped them bulk up!!! The active ingredient in our supplement has been PROVEN to add bulk, according to leading Institute, The Bodyworks Clinic. The solution to improving your muscle mass is just a click away!!!
Step 4: CREATE URGENCY WITH A TIME LIMITED DEAL & REPEAT YOUR URL. i.e.: Hurry over to www.maxyourbulk.com & get 50% off our CLINICALLY TESTED MAX STRENGTH FORMULA!!!! Once stock is done - we’ll be pulling this offer, so claim your half price supplements NOW before we run out!!
Copywriting for your website: Your website copy is extremely important as it is one of the first things people will see when they engage with your brand. If your goal is to sell, you’ll need a landing page that’s short, punchy, and powerful to direct people to who click on your ads.
Landing Page Template
Step 1: A CLEAR HEADLINE THAT STATES EXACTLY WHAT PEOPLE WILL GET IF THEY SUBSCRIBE OR MAKE A PURCHASE. i.e:
Secret Facebook Ad Techniques that CONVERT
PRO guide to learning [INSERT TOPIC] - FAST
Get [INSERT CUSTOMER DESIRE] in just [INSERT TIME PERIOD]
Step 2: PUT YOUR FIRST CALL TO ACTION UP HIGH. This is so people who can’t be bothered to read all the way through can see how to sign up or buy. If you are trying to get email subscribes THIS is where you would put your sign-up form. I.e:
“Sign up to discover the inside secrets of the Facebook Ad game
Learn insider techniques and create high performing Ads for all your Facebook campaigns. Save money on your Ad spend with my high converting strategies you can learn FAST - without any marketing knowledge.
Join over 100,000 satisfied subscribers who have discovered how to slash their Facebook Ad spend. Make your Ad budget go further with PRO tips that will help you connect with customers so you can double your leads, sales, and traffic.”
[INSERT YOUR SIGN-UP BUTTON OR FORM]
Step 3: INSERT A POWERFUL TESTIMONIAL HERE WITH A CUSTOMER PHOTO IF POSSIBLE
(If you have worked with any well-known clients, or brands, or have been mentioned in the media, you should mention it here, as this is powerful social proof and will help to build trust. You can also display logos of the companies or clients you have worked with, or the publications you have appeared in.)
Step 4: NOW INSERT ANY OTHER DETAILS ABOUT YOUR PRODUCT OR SERVICE.
If you’re selling something, it’s important to briefly outline the benefits here. If you’re giving something away for free, this section is optional, but if you do include it keep it brief. I.e
“Why you need my expert guide…
- Find out the ONE thing you need to do to stop wasting money on Ads that will never deliver
- You’ll learn the THREE crucial things you MUST do first if you want to build trust with customers
- Discover the easy-to-use tool that helps you find whole audiences on Facebook who want EXACTLY what you’re offering”
Step 5: INCLUDE A LITTLE INFO ABOUT YOURSELF AND WHY YOU’RE QUALFIED TO HELP.
If you’re selling a high-ticket item, this is crucial, as people need to know why they should buy from you. You can go into a bit more detail here, but if you’re selling something for a lower price, or giving something for free, DON’T waffle on for too long. i.e: “A qualified Digital Marketer, I’ve spent 10+ years refining and perfecting my Facebook Ad techniques. My clients include [INSERT CLIENT NAMES] and I’ve helped boost the bottom line by up to 50% in under a year for a variety of businesses in the [INSERT SECTORS] sectors.”
Step 6: INCLUDE A POWERFUL FINAL CALL TO ACTION. I.E: “Don’t continue to throw your cash away on Facebook Ads that aren’t hitting your customer’s pain points. I’ll teach you how to spot where you’re going wrong, so you can laser target your ideal customer - and give them what they want.
Sign up for full access to my strategy guide, and you’ll have potent Facebook Ad insider knowledge at your fingertips. With my help, you’ll be able to start implementing techniques that will see you halve your Ad spend - and double, or even triple your results.
The best part is you can begin learning immediately - without ANY prior knowledge of Facebook, Digital Marketing, or Facebook Ads.”
[INSERT PURCHASE OR SIGN-UP BUTTON]
Step 7: INCLUDE AN OPTIONAL BONUS. I.e: “BONUS FREE FACEBOOK MARKETING E-GUIDE! When you sign up, you’ll also get my free 100 Facebook Marketing Tips e-guide. This invaluable knowledge will take your Facebook Marketing game to the next level - and will give your Facebook ranking a BIG boost.”
Email marketing: Email marketing has one main goal - to sell - and all your copy should be created with this end in mind. Even so, it’s important to always add value, and not come across as too pushy. In this section, you’ll learn how to send emails that get read, whether you want to create sales pitches, welcome emails, or newsletters. The one thing ALL the different types of email marketing have in common is their length - the best performing emails are ALWAYS short, catchy, and persuasive. Email marketing is one area where the art of copywriting really comes into its own - but it can be tricky to get it right if you don’t have the right advice - so let’s look at how to create the kind of content that sells.
Email Marketing / Newsletter templates: When it comes to email marketing, your subject line is one of the most important things. It needs to be short and powerful - and ideally no more than 3-4 words.
Examples of great subject lines: Max your subscribes - FAST, Need more leads?, How I lost 10lbs…, SELL on Social Media… Now on to the main format of the body copy for your email…
There are two main formats that work best for email newsletters….
- The mini story
- The Teaser
Let’s look at the format for the Mini story:
The mini story email: The mini story works by sharing a brief, but powerful story with your subscribers. It’s the perfect way to reel people in, as it uses emotion to press their buttons. It’s great to quickly make people relate to you, or the person you are writing about.
Here’s a sample:
YOUR STORY - REMEMBER MAKE IT PERSONAL AND RELATABLE TO YOUR TARGET READER - I.E. A PROBLEM THEY CAN IDENTIFY WITH PAIRED WITH A SOLUTION THEY NEED
I remember my struggles trying to build up my first business online…
It felt like I was screaming into the wind, endless Facebook Posts that weren’t getting seen, expensive ads that drained my budget, and a website that never received any traffic.
After years of trying, and many missteps, I got to the point where I now enjoy 1000’s of daily website hits, 100’s of Facebook likes and shares, and a GREAT conversion rate for my ad spend.
It took time - but I eventually realised where I had been going wrong.
Now I’m sharing that knowledge, so YOU can avoid the mistakes I made.
My Build A Successful Digital Brand guide has just been released, and it includes 300+ pages of step-by-steps on EVERY topic you need to know to market successfully online.
THEN MAKE YOUR CALL TO ACTION (INCLUDE AN INCENTIVE TO PURCHASE OR CLICK THROUGH):
I really wanted to thank all my newsletter subscribers for sticking with me, so I’m offering you the chance to purchase my e-guide for 50% off until [INSERT DATE].
You can get it here using this special subscriber link: [INSERT YOUR LINK]
Don’t forget to let me know if you enjoyed it,
The Email Teaser: The short teaser preview is even simpler than the mini-story and it works brilliantly when you just need to share something quickly with your audience. It arouses curiosity in your readers as you’ll mention a couple of tempting details about the content you are linking to, or the product you want them to click through to find out about.
Let’s look at the format:
Step 1: INTRODUCE A TEASER FOCUSING ON SOMETHING YOU KNOW YOUR SUBSCRIBERS WANT EG: MORE LEADS OR SALES. I’ve just found out a great new way to use your content to make more sales and I REALLY wanted to share it with you.
Step 2: INTRODUCE A COUPLE OF FEATURES OR BENEFITS - BUT DON’T GO IN TO, DETAIL
All you need is an audience that’s interested in your product, and the best thing is - they don’t even have to be your customers.
You can use your competitor’s customers - and I’ll even show you how to find them.
I’ve tested this strategy, so I know it works - every time.
Step 3: LET THEM KNOW WHAT THEY WILL GET IF THEY PERFORM THE ACTION YOU WANT THEM TO TAKE IN YOUR CALL TO ACTION
In today's post, you’ll see exactly what to do, and can follow a handy, persuasive Ad template, I’ve created just for you.
Step 4: CALL TO ACTION - KEEP IT BRIEF, i.e:
Check it out here…
[INSERT LINK TO YOUR CONTENT]
Don’t forget to leave a comment to let me know if you liked it,
Take care and speak soon,
[INSERT YOUR NAME]
[YOUR BLOG/ WEBSITE]
Email welcome template: You’ll be sending email welcome letters whenever people sign up to your blog or subscribe to your website. Just because it’s a welcome, it should still have a purpose, like EVERY piece of content you write. There are 3 critical elements that ALWAYS need to be in every welcome email.
- A welcome that makes people feel appreciated and reassures them they won’t get spammed.
- Info on what people can expect now they’ve signed up - briefly outline the value of staying subscribed.
- A short call-to-action. Use this as an opportunity to leave a comment, engage, or sign up for another service.
Step 1: CREATE A BRIEF BUT ENTICING SUBJECT LINE: You’ve signed up - here’s what’s coming…
Step 2: GIVE THEM A WARM WELCOME, i.e.:
We’re so glad you’ve signed up to our weekly Get Fit, Quick newsletter, and we’d like to wish you a warm welcome on behalf of the whole team.
Step 3: LET THEM KNOW WHAT TO EXPECT : i.e.:
In the next 7 days you’ll be receiving your first weekly newsletter and you can expect it to contain:
1. 3 workable diet tips that will improve the result of your gym routines
2. One latest work out technique - reviewed
3. A unique exercise created by our fitness specialist
4. Plus a link to the latest video on our vlog!!!
Step 4: BRIEF AND PUNCHY CALL TO ACTION, i.e.:
If you’d like to see what you’ve missed, don’t forget to check out our YouTube channel here [INSERT LINK]
Remember to leave us a comment if you enjoy our content - we read every one!
See you soon.
[INSERT YOUR NAME]
[INSERT YOUR BRAND NAME]