If you have a website, applying SEO techniques will help your site score highly in search results. You’ll need to use a strategy designed to help you rank well on the search engine you want to score highly in, as each one has different requirements. Your aim with ANY SEO strategy is to get a search engine to notice your site and judge it as the best possible result, whenever a person searches for a topic in your niche.
To get on the first page of Google, your webpage needs to score highly on many ranking factors within Google’s algorithm. There are currently more than 200 Google ranking factors, including relevancy, loading speed, keywords, authority, usefulness, account authority, and more.
Organic and Paid Search Results: Google has two different categories of search results that it displays – paid and organic. There is a BIG difference in the way these two types of results are ranked. With organic search results, there are many more ranking factors that you will need to consider if you want to perform well in search. When it comes to paid results, advertisers are ranked according to the amount they’ll pay a single visitor, sent to them through Google’s Pay Per Click Ad’s network. The more they are willing to pay the higher they will rank. It’s as simple as that.
Organic search doesn’t work in the same way. You can’t pay your way to the top. Instead, you need to optimise your site, pages, and content so you score highly in Google’s ranking algorithm. The good news is, when people search for information on a topic, most people trust organic search results FAR more than they trust paid results.
Search engines will be one of the main sources of traffic to your webpage and Google is the biggest and most popular search engine, by far. Google searches create over half of ALL the traffic on the entire internet, so you can see why it makes sense to optimise your site for Google’s algorithm.
When it’s applied correctly, SEO can help your website rank for 100’s of related keywords in your niche, generating 1000’s of visitors on each of those phrases every month. People using paid results would pay a premium for this amount of traffic but by applying some smart SEO principles, you can get it all - for free.